Discover the story of Marzia De Oliveira and her contribution to the birth of Olivicola Blerana and Villa Valles: territorial identity, organic extra virgin olive oil, and the promotion of Tuscia Viterbese in international markets.
When looking from afar helps recognize the true value of a land
There are places that are truly understood only when observed from a different perspective.
It's a lesson that applies to people, cultures, and also to territories.
Marzia De Oliveira's story within Olivicola Blerana originates precisely from this awareness: understanding that what is often considered normal by those who live in a territory every day can represent, in the eyes of the world, something extraordinary.
And it is from this intuition that an important part of the vision guiding the project today takes shape.
The value of identity
In the international market, consumers are not just looking for products.
They are looking for stories.
They are looking for authenticity.
They are looking for territories capable of expressing a culture, a tradition, and a lifestyle.
Italian extra virgin olive oil perfectly embodies this concept.
It is not simply a food item.
It is one of the most recognized symbols of the Mediterranean diet, Italian quality, and the bond between man and nature.
For Marzia, understanding this value was fundamental.
The true strength of a product lies not only in its technical characteristics but in its ability to tell the story of the territory it comes from.
Tuscia Viterbese as a heritage to narrate
When the Olivicola Blerana project took shape, a clear conviction emerged.
Tuscia Viterbese possesses all the characteristics to be recognized among the most interesting territories for Italian olive growing.
Authentic landscapes.
Volcanic soils.
Centuries-old agricultural traditions.
Villages rich in history.
Extraordinary biodiversity.
And above all, a deeply alive culture of the land.
For Marzia, the task is not only to enhance this heritage but to make it understandable and recognizable even beyond Italian borders.
Building a brand that tells the story of a territory
From this vision stems the work dedicated to building the identity of Villa Valles.
A brand designed to represent not only an organic extra virgin olive oil but a way of living and interpreting the territory.
Every element of the brand has been conceived to tell the story of Tuscia.
From the name to the communication.
From the design to the narrative.
From the company philosophy to the experience that accompanies every bottle.
The objective is simple: to transform an agricultural product into an experience capable of creating connection, emotion, and recognizability.
The importance of an international vision
Today, the market for organic extra virgin olive oil is increasingly global.
Consumers are looking for transparency, sustainability, certified quality, and authenticity.
For this reason, Olivicola Blerana chose an international perspective from the outset.
A strategy aimed at promoting agricultural Made in Italy in foreign markets by narrating the territory, culture, and people who make every harvest possible.
In this journey, Marzia's contribution consists of building bridges between different cultures, always keeping the authentic identity of Tuscia Viterbese at the center.
Look far to recognize value
Sometimes it is distance that clarifies what is right before our eyes.
Marzia De Oliveira's story within Olivicola Blerana tells precisely this: the ability to see in Tuscia not only an agricultural territory but a heritage of culture, traditions, and identity to share with the world.
Because a great oil certainly originates from the earth.
But its value grows when it manages to convey the character of the place it comes from.
It is from this awareness that the journey of Olivicola Blerana and the Villa Valles brand continues to develop: enhancing the richness of Tuscia Viterbese, transforming it into a narrative capable of speaking across every border, without ever losing the connection to its origins.
